Aloe Vera has been used in traditional medicine and skincare for over 6,000 years. The clear gel stored in its inner leaf contains approximately 99% water alongside polysaccharides (primarily acemannan), vitamins, amino acids, enzymes, and minerals. In skincare, aloe vera leaf juice is valued as a soothing, hydrating, and skin comforting base ingredient.

Why it's used in skincare

Aloe vera's primary role in our Hydrating Primer Serum is as the hydrating base delivering instant moisture and helping skin feel soothed and comfortable. Acemannan, the key polysaccharide in aloe gel, has demonstrated wound healing and anti-inflammatory associations in peer-reviewed research, supporting aloe's reputation as a meaningful active beyond simple hydration.

Key skin benefits

• Helps skin feel instantly soothed and comfortable

• Delivers hydration, skin looks and feels more moisturised

• Helps calm the appearance of redness ideal after sun exposure

• Helps skin look and feel more comfortable and settled

• Lightweight and fast-absorbing

• Suitable for all skin types including sensitive, oily and blemish-prone skin

The research

Study - Aloe vera skin properties review (Indian Journal of Dermatology,
PubMed)

A comprehensive review published in the Indian Journal of Dermatology, indexed on PubMed, documented aloe vera's skin-appearance supporting, anti-inflammatory, antioxidant, and moisturising associations across multiple clinical and in vitro studies. The review
identified acemannan as the primary active contributing to aloe's skin calming properties.

→ Read the aloe vera skin review on PubMed

SUITABLE FOR: All skin types. Particularly beneficial for sensitive, reactive, dehydrated, or sun-affected skin.

FOUND IN: Hydrating Primer Serum

HOW TO USE: Apply as directed. The Hydrating Primer Serum can be used as a hydrating base before makeup or as a standalone serum.