NATURAL BEAUTY

SCIENTIFICALLY BACKED

REAL RESULTS

Organic Flaxseed (Linum usitatissimum flour)

Flaxseed is one of humanity's oldest cultivated plant foods, with evidence of use dating back 30,000 years. Rich in Omega-3 fatty acids (as alpha-linolenic acid, ALA), lignans, and soluble fibre, flaxseed has been extensively studied in nutritional science for its contribution to a healthy diet.

Why it's used in the Beauty & Wellbeing Blend

As a food ingredient, certified organic flaxseed flour contributes plant-based Omega-3 fatty acids (ALA) and dietary fibre to the Beauty & Wellbeing Blend. ALA is an essential fatty acid - the body cannot produce it and it must come from diet. Dietary fibre contributes to normal bowel function. These are recognised food nutrient contributions under FSANZ.

Key nutritional benefits

• Richest plant source of ALA Omega-3 — an essential fatty acid the body cannot produce

• Dietary fibre contributes to normal digestive function

• Source of plant-based lignans, a natural food component

• Certified organic for purity

The research

Study - Flaxseed Omega-3 and skin appearance (British Journal of Nutrition)

A randomised, double-blind clinical study published in the British Journal of Nutrition evaluated flaxseed oil supplementation on skin hydration parameters. The study demonstrated statistically significant improvements in skin hydration measures and reduced
transepidermal water loss in the flaxseed group versus placebo over 12 weeks.
Note: this was a supplementation study and results should be considered in the
context of consumption as part of a balanced diet.

FOUND IN: Beauty & Wellbeing Blend

Bowl filled with flax seeds on a textured surface

Hub For Hair

Transform your hair care routine with our Hub For Hair collection -... 

JOIN THE #BELLEHUB TRIBE

Model applying Hub for Belle natural and vegan Antioxidant hydration infused moisturiser containing Waratah flower, Kakadu Plum, Vitamin E and Jojoba
Hub for Belle Skincare, Haircare and Wellness Range Australian Native Kangaroo Paw Plant Ingredient
Hub for Belle natural vegan skincare and haircare logo on face of model with moisturiser on cheek
Hub for Belle model face close up wearing all in one cream hydrating make up palette

INCLUSIVITY

BEAUTY FOR ALL

We celebrate diversity in all its forms. Our products are for every skin, hair type, and age. We believe in a beauty community where everyone feels welcome, valued, and empowered to embrace their natural beauty. Because true beauty knows no boundaries.

EMPOWERMENT

OWN YOUR GLOW, OWN YOUR STORY

We believe that beauty is a journey of self-discovery and empowerment. Our products are designed to nourish your skin and hair, boost your confidence, and celebrate your unique individuality. We encourage you to embrace your natural beauty, express yourself freely, and shine your brightest.

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AUTHENTICITY

ROOTED IN NATURE, TRUE TO YOU

We believe in the power of authenticity. Our Skin, Hair & Inner beauty formulas are crafted with care, using the purest Australian botanical extracts, packed with natural vegan friendly ingredients, free from harsh chemicals and artificial fragrances. We’re committed to delivering real results that enhance your natural beauty, not mask it.

Hub for Belle short green, orange, pink and aqua line side by side detail
Hub for Belle short green, orange, pink and aqua line side by side detail