NATURAL BEAUTY

SCIENTIFICALLY BACKED

REAL RESULTS

Goji Berry (Lycium barbarum juice powder)

Goji berries, also known as wolfberries are small, bright red berries from the Lycium barbarum plant, native to northern China and the Tibetan plateau. They have been consumed as a traditional food for over 2,000 years across Chinese food culture. Goji berries are a natural source of zeaxanthin, Vitamin C, polysaccharides, and betaine.

Why it's used in the Beauty & Wellbeing Blend

As a food ingredient, goji berry juice powder contributes Vitamin C,zeaxanthin, and polysaccharides to the daily diet. Vitamin C helps protect cells from oxidative stress and contributes
to normal collagen formation, recognised nutrient function claims under FSANZ.

Key nutritional benefits

• Source of Vitamin C - contributes to normal collagen formation and protection of cells from oxidative stress

• Source of zeaxanthin, a carotenoid antioxidant found naturally in this fruit

• Contains polysaccharides, a natural food component

The research

Study - Goji zeaxanthin and antioxidant capacity (Food Chemistry)

Research published in Food Chemistry documented goji berry's zeaxanthin concentration and high antioxidant ORAC value, confirming its effectiveness as an antioxidant-rich food ingredient.

Explore goji berry research on PubMed

FOUND IN: Beauty & Wellbeing Blend

Wooden bowl filled with red goji berries on a textured surface

Hub For Skin

Unlock the secret to radiant, youthful skin with our Hub For Skin... 

JOIN THE #BELLEHUB TRIBE

Model applying Hub for Belle natural and vegan Antioxidant hydration infused moisturiser containing Waratah flower, Kakadu Plum, Vitamin E and Jojoba
Hub for Belle Skincare, Haircare and Wellness Range Australian Native Kangaroo Paw Plant Ingredient
Hub for Belle natural vegan skincare and haircare logo on face of model with moisturiser on cheek
Hub for Belle model face close up wearing all in one cream hydrating make up palette

INCLUSIVITY

BEAUTY FOR ALL

We celebrate diversity in all its forms. Our products are for every skin, hair type, and age. We believe in a beauty community where everyone feels welcome, valued, and empowered to embrace their natural beauty. Because true beauty knows no boundaries.

EMPOWERMENT

OWN YOUR GLOW, OWN YOUR STORY

We believe that beauty is a journey of self-discovery and empowerment. Our products are designed to nourish your skin and hair, boost your confidence, and celebrate your unique individuality. We encourage you to embrace your natural beauty, express yourself freely, and shine your brightest.

Hub for Belle model laid back and relaxing with leaf shading her face and beautiful radiant skin

AUTHENTICITY

ROOTED IN NATURE, TRUE TO YOU

We believe in the power of authenticity. Our Skin, Hair & Inner beauty formulas are crafted with care, using the purest Australian botanical extracts, packed with natural vegan friendly ingredients, free from harsh chemicals and artificial fragrances. We’re committed to delivering real results that enhance your natural beauty, not mask it.

Hub for Belle short green, orange, pink and aqua line side by side detail
Hub for Belle short green, orange, pink and aqua line side by side detail