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Kangaroo Paw (Anigozanthos flavidus)

Kangaroo Paw is one of Australia's most iconic native plants, recognised around the world for its striking, velvety flowers that resemble the paw of a kangaroo. Native to the southwest and coastal regions of Western Australia, it grows across sandy heathlands and granite outcrops, environments defined by poor soil, drought, and intense sunlight. These conditions push the plant to produce an unusually rich profile of antioxidants and bioactive fatty acids that have made it increasingly valuable in advanced skincare formulations.

The Noongar people, who called it Nollamara or Yonga Marra, have held deep cultural connections to Kangaroo Paw for generations - using its nectar, roots, and flowers as food and in traditional healing practices. We honour that knowledge and the land from which this extraordinary botanical comes.

Why it's used in skincare

Kangaroo Paw extract contains a unique profile of phytonutrients including rutin, flavonoid glycosides, phenolic acids, ferulic acid, fructose, and linoleic acid (Omega-6). These compounds contribute to deep skin nourishment, help protect against the visible effects of environmental stressors, and are associated with a more supple, hydrated-looking complexion.

In cosmetic science, it is valued for its role in formulas designed to improve the visible appearance of skin firmness and texture. It is used as a gentler ingredient that complements the skin's natural biology, making it well-suited to all skin types including sensitive skin.

Key skin benefits

• Helps skin look and feel firmer and more toned

• Helps promote the appearance of collagen and elastin-rich skin over time

• Deeply hydrates, leaving skin feeling soft, supple, and plump

• Helps smooth the visible appearance of fine lines and uneven texture

• Provides antioxidant protection against the visible effects of environmental stress

• Contributes to a more radiant, healthy-looking skin appearance

• Gentle enough for sensitive skin types

The research

Study 1 - Antiaging formulation study including Anigozanthos flavidus (PMC,
2023)

A peer-reviewed clinical study published in Dermatology and Therapy, indexed on PubMed Central (NIH), examined a multi-ingredient antiaging serum formulation that included Anigozanthos flavidus extract. The study noted the ingredient was selected to support the appearance of collagen and elastin-rich skin, and reported cumulative improvement in the visible appearance of skin hydration, firmness, texture, radiance, and fine lines over 24 weeks.

Read the study on PubMed Central

Study 2 - Australian Pharmacopoeia phytonutrient profile (Native Extracts)

The phytonutrient profile of Kangaroo Paw flower is documented in the Australian Pharmacopoeia research by Native Extracts, identifying its active compounds, including rutin, flavonoid
glycosides, amino acids, and tetrahydroxyflavone and their roles in
antioxidant activity, anti-inflammatory properties, and skin appearance supporting functions.

Read the Native Extracts phytonutrient profile

SUITABLE FOR: All skin types. Particularly beneficial for skin that looks mature, dehydrated, or environmentally stressed.

FOUND IN: Hydrating Primer Serum

HOW TO USE: Apply as directed on individual product packaging. If you have sensitive skin, we recommend a patch test before first full use.

Frequently asked questions

What is Kangaroo Paw extract used for in skincare?

Kangaroo Paw extract is used in skincare for its antioxidant and fatty acid content, which is associated with improved skin hydration, a firmer-looking complexion and a more radiant, healthy skin appearance over consistent use.

Is Kangaroo Paw good for anti-ageing skincare?

Yes - Kangaroo Paw extract is used in anti-ageing skincare formulations for its role in helping skin look and feel firmer and more hydrated over time.

Where does Kangaroo Paw come from?

Kangaroo Paw (Anigozanthos flavidus) is native to Western Australia, growing in heathlands and coastal regions. It is one of Australia's most botanically unique native plants, adapted to thrive in high-UV, nutrient-poor environments.

Is Kangaroo Paw extract suitable for sensitive skin?

Yes. Kangaroo Paw extract is gentle and well tolerated by most skin types including sensitive skin. We recommend a patch test before first full use with any new product.

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