Rosella, known botanically as Hibiscus sabdariffa is a flowering plant with deep roots in Australian bush food culture as well as broader traditional use across Asia, Africa, and the Pacific. In Australia, it grows prolifically in tropical and subtropical regions and has been used by First Nations peoples as food and a traditional remedy for generations.
The calyx - the fleshy, deep crimson outer cup of the flower contains a rich blend of anthocyanins, hibiscus acid, Vitamin C, polyphenols, and flavonoids. In both topical and food applications, these compounds are associated with antioxidant and skin appearance supporting properties.
Hibiscus sabdariffa (Rosella) delivers its nutritional profile when consumed. Hibiscus flower powder is a natural source of anthocyanins, Vitamin C, and organic acids.
Why it's used in skincare and food
In skincare, Rosella extract is associated with a more even-looking complexion, visible improvement in skin texture over consistent use, and antioxidant protection against environmental stressors. Its Vitamin C content contributes to bright-looking skin. In food applications, it provides Vitamin C, antioxidants, Vitamin C contributes to normal collagen formation for the normal function of skin and helps protect cells from oxidative stress, it has a pleasant natural tartness flavour.
Key Skin and Food benefits
• Helps skin look brighter and more even-toned
• Antioxidant-rich, helps protect against the visible effects of environmental stressors
• Contributes to a more radiant looking complexion
• Rich in Vitamin C - a nutrient that contributes to normal collagen formation in the body when consumed as food
• Naturally tart flavour contribution to the Beauty & Wellbeing Blend
The research
Study 1 - Hibiscus anthocyanins antioxidant activity (PubMed)
Research published via the NIH National Library of Medicine has documented that Hibiscus sabdariffa is rich in anthocyanins, polyphenols, and organic acids with demonstrated antioxidant and
anti-inflammatory activity. Studies indicate that hibiscus extracts may be associated with a brighter looking skin tone in study conditions.
→ Explore Hibiscus sabdariffa research on PubMed
Study 2 - Hibiscus anthocyanin antioxidant activity (Food Chemistry)
Research published in Food Chemistry documented the exceptional anthocyanin content and ORAC antioxidant activity of Hibiscus sabdariffa flower extracts, establishing hibiscus as one of the higher antioxidant herbal botanical food ingredients available.
SUITABLE FOR: All skin and hair types.
Particularly beneficial for dull or dehydrated looking skin.
FOUND IN: Antioxidant Hydration Infused
Concentrated Face Cream · Beauty & Wellbeing Blend
HOW TO USE: Apply as directed on individual product packaging. Mix Beauty & Wellbeing Blend into water, smoothies, or yoghurt as directed.
Frequently asked questions
What does Rosella do for skin?
Rosella extract is rich in anthocyanins, Vitamin C, and polyphenols compounds associated with antioxidant activity and skin appearance support. In skincare, it is used to help skin look brighter and more even toned over consistent use, and to help protect the skin's appearance against environmental stressors such as UV radiation and pollution.
Does Hibiscus sabdariffa brighten skin?
Rosella contains Vitamin C and anthocyanins both associated with brighter-looking skin. Research documented via the NIH National Library of Medicine has found that hibiscus extracts may be associated with a brighter looking skin tone in study conditions. In topical application, the extract contributes antioxidant activity and a more radiant complexion appearance.
Is Rosella suitable for sensitive skin?
Yes. Rosella extract is considered suitable for all skin types, including sensitiveskin. It is used in Hub for Belle's Antioxidant Hydration Infused Concentrated Face Cream, which is formulated to be gentle and suitable for sensitive skin. If you have a known allergy to hibiscus or related plants, check with your healthcare provider before use.
Can you eat or drink Rosella?
Yes. The calyx (the fleshy outer cup of the Rosella flower) has a long history of
use as food and drink across Australia, Asia, Africa, and the Pacific. It has a naturally tart flavour and is often used in teas and wellness beverages. In Hub for Belle's Beauty & Wellbeing Blend, Rosella powder contributes Vitamin C, antioxidants, and a pleasant natural tartness.
